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Capabilities
EMBOSSING
raised image on the packaging surface
Requires registration headroom and relief depth control.
DEBOSSING
pressed-in relief for a tactile effect
Reads best on heavy board with a matte surface.
HOT FOIL
premium metallized shine
The most expensive effect — often worth substituting with sunshine.
LACQUER
selective gloss or matte effect
Prepared as a dedicated technical separation.
SUNSHINE
hot foil replaced with a Silver + Primer construction to reduce production cost and keep the visual effect
A standard way to cut run cost without losing perceived quality.